- CORPORATE PHILOSOPHY
日本語 / English
Connecting with People Worldwide
Through Creativity Beyond Imagination
Pony Canyon strives to be a one-of-a-kind company
that fosters the creativity of individuals and promotes
diversity to continue shaping new values.
Since our founding in 1966, we have been providing packaged music and video media to the world for over 50 years as they evolved into different platforms such as analog records, music tapes, CDs, video cassettes, DVDs, and Blu-ray discs.
Today, we are facing a period of major revolution in our surrounding business environment due to market diversification. By intaking the creativity and ideas of each of our employees, we are expanding businesses within the entertainment field without limiting ourselves to the traditional ways of music and video.
Some of the new businesses we are branching into include live event planning and managing; media content sales to overseas markets; our new experimental voice actor training facility for the future, P’s Voice Artist School; exhibitions handled by our new partner, Dream Studio Co., Ltd.; influencer marketing collaborations with overseas YouTubers; as well as opening our new live performance theater, “harevutai”, in the center of Ikebukuro’s redevelopment area.
Without making compromises to our core business, we direct our full energy into creating new, hit content. By adding modern flexibility to the expertise that we have cultivated up until now, we will keep pushing forward as a company that always provides surprise and excitement.
President & C.O.O.Takashi Yoshimura
Our Activities and Characteristics
PONY CANYON, a pioneer in the production and sales of car stereo music tapes, was established in October 1966 under the group company of Nippon Broadcasting System, Inc. We built a revolutionary distributing system of selling music not only at record stores, but at gas stations as well. In 1970, CANYON RECORDS INC. was established. In an age where most record companies came from electronics manufacturers, we were a unique record company with a background in mass media, belonging to the Fujisankei Communications Group.
Around the same time, we put our focus onto video software as the new technology of the information age, and we began its sales ahead of our rivals. In the 1980s, packaged music shifted from records to CDs, resulting in exponential growth in both music and video package sales.
In 1994, there was an absorption-type merger of our direct affiliate, PONY CANYON SALES INC. By grouping production, advertising, and marketing all into one, our sales ability became widely recognized, and we now handle many products of other content production companies, in addition to our own.
During the late ’90s when films started becoming digital, we sold the world’s first DVD software, and later, Japan’s first Blu-ray title in 2006. In the early 2000s, we also launched our video and music streaming business.
Today, we are a universal entertainment company, continually challenging ourselves to expand beyond the sphere of music and video to provide a wide variety of content.